One of California’s major community TV networks announced a merger with Link TV, an open broadcast channel operated by Link Media. According to KCET CEO Al Jerome, the development will bring together the two companies to form KCETLink. Al Jerome will become Chief Executive of the new entity while Link President, Paul S. Mason will be the Chief Strategy Officer.
KCET has long been a flagship of PBS Network in the Los Angeles Area. The merger however, will create, according to the press release “a new independent public transmedia company that acquires, produces and distributes provocative global programming targeted to a national audience across multiple media platforms”. It will also increase the reach of the network to almost 33 million homes across the country.
Jerome also expressed his high-expectations for the new media outlet to thrive in a the budding digital ave thanks to the combined resources. Since KCET left PBS, the network had been struggling with declining viewership. Link TV’s technology will help the outlet expand its reach across the nation, and create new business opportunities.
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